New Zealand Birds Online – 1 million hits

The website New Zealand Birds Online is a collaborative project between Te Papa, Birds New Zealand and the Department of Conservation. It was launched in June 2013, and use of the site has continued to grow since, with just over 1,900 visits to the site per day at present. The milestone of 1,000,000 visits to the site was reached on 26 November 2015.

Daily visits to NZ Birds Online – growing steadily and approaching 2,000 per day.

Daily visits to NZ Birds Online – growing steadily and approaching 2,000 per day.

Google Analytics screen shot of NZ Birds Online visitation data, 09:08 am, 26 November 2016

Google Analytics screen shot of NZ Birds Online visitation data, 09:08 am, 26 November 2016

The original site contained 457 species pages written by 111 authors, and 6592 images from 256 photographers, plus more than 1100 sound files and 1783 book extracts. Content continues to be added, including 354 extracts from the Handbook of Australian, New Zealand and Antarctic birds in November 2013, and 2274 further images (total = 8866), including from 121 additional photographers. That is an average of about 2.5 images added every day since the launch.

Magpie-lark - the most recent vagrant bird species to be added to the New Zealand list. Image: Sonja Ross, NZ Birds Online

Magpie-lark – the most recent vagrant bird species to be added to the New Zealand list. Image: Sonja Ross, NZ Birds Online

An additional 14 species pages have been added to the site since the launch, reflecting evolving knowledge of the birds of New Zealand. These new pages include:

Rose-ringed parakeet - recently declared an Unwanted Organism in New Zealand. Image: Jim Denny, NZ Birds Online

Rose-ringed parakeet – recently declared an Unwanted Organism in New Zealand. Image: Jim Denny, NZ Birds Online

About 69% of the users of the site have been first-time visitors (694,780 different users), with 31% being returning visitors. The majority of users have been from New Zealand (72%) followed by the United States (8.5%), Australia (4.7%) and the United Kingdom (3.6%). But we have had visits from 227 countries, including single visits from Burkino Faso, Burundi, St Barthélemy, Djibouti, Guinea-Bissau, Comoros, North Korea, Montserrat, Republic of Congo and San Marino!

Visitors view an average of just over 3 pages per visit (3,086,678 page views). The tui continues to be the most viewed species, well ahead of fantail, morepork, pukeko and bellbird (in that order).

Tui – the most viewed species on New Zealand Birds Online. Image: Tony Whitehead, NZ Birds Online

Tui – the most viewed species on New Zealand Birds Online. Image: Tony Whitehead, NZ Birds Online

With grateful thanks to the more than 400 people who have contributed to New Zealand Birds Online – it is their industry, effort and goodwill that has provided the content that has generated 1,000,000+ hits. Thanks also to Te Papa, Birds New Zealand and the Department of Conservation for their ongoing support.

For further information on New Zealand Birds Online, see:

New Zealand Birds Online – a few of my favourite things: Part 1

New Zealand Birds Online – a few of my favourite things: Part 2

New Zealand’s favourite bird

Who is [most] interested in New Zealand’s birds?

New Zealand’s best bird photographer?

8000 images on New Zealand Birds Online

Meet the photographers of NZ Birds Online

Meet the photographers of NZ Birds Online #2

Meet the photographers of NZ Birds Online #3

Meet the photographers of NZ Birds Online #4

Meet the photographers of NZ Birds Online #5

Meet the photographers of NZ Birds Online #6

Seasonality in birds and birdwatchers

HANZAB is now on NZ Birds Online!

 

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